Nissan
Heisman House
We took the reins on the 9th season of the Heisman House campaign and gave the Russo Brothers their big directorial break after the little known indie film ‘Avengers: Endgame’.
Nothing quite says college football like tailgating, rivalry week and the Nissan Heisman House campaign. In its 9th year, Nissan challenged us to make their cars central to every single commercial. Which is no easy task since the guys are, you know, in a house most of the time. But we managed to do it by breaking down some metaphorical doors (and in one instance a literal one). Since this year’s campaign featured more dialogue driven comedy and more ensemble casts than ever before, we enlisted the help of the Russo brothers to get the best performances out of our athletes.
THE SPOTS
Road to the Heisman House
Bo vs Machine
Legend of Paul Hornung
Not in the Heisman House
Huddle
Parking Spot
Fantasy Trade
SOCIAL GOODIES
Native previews
The spots were promoted on Instagram Stories with native previews of the guys encouraging viewers to swipe up.
Wrival…Wri…Rivalry Week Promo
(Just Because)
OLV Intros
Social Stickers
Animated gif stickers were created of the guys so that fans could place them in their social videos watching and reacting to…whatever they wanted them to be watching and reacting to. The sticker set can be found @NissanUSA on Giphy. Videos were created to promote the gifs through Nissan and the guy’s own social channels.
BLOOPERS
