Google Play

This was a fun but tricky one. We had two briefs: 1) Celebrate the launch of Nintendo’s Mario Kart Tour on mobile and 2) Make Google Play synonymous with mobile gaming. Trying to make two of the world’s most iconic brands happy with a single piece of creative wasn’t easy but we couldn’t be more thrilled with the final result.

We leaned into the ubiquitous love of Mario Kart and played into the nostalgia it carries by packing the film with soundbites and easter eggs that both die hard fans and casual players could appreciate.