Peacock
Peacock’s first brand campaign in 4 years shines a light on how and why we watch TV.
Every streaming platform loves to beat their chest about which shows, movies and sports they have. But it makes one wonder: Do these platforms even see or relate to their viewers? Peacock does. That’s why we turned the camera to the viewers, casually celebrating all of our highly specific yet deeply relatable ways and reasons of watching. Watch however. Watch whyever.
BATHROOM BREAKS
WATCHING IN THE BATHROOM :30
IN THE NUDE :15
RELAX :15
MORNING ROUTINE OOH
SAFE SPACE OOH
DAD POSES
STANDING WHILE WATCHING :30
PRETEND I’M NOT HERE :15
SEXY SINGLES :15
SO WHAT :06
WATCH AS A FAMILY OOH
WATCHING HABITS OOH
SPORTS
“SPORTS” REASONS :30
NACHO CITY :15
GROUP DISAPPOINTMENT :15
TRASH TALK :06
SENIORS OOH
CHEESE OOH