Pacific Standard Time: LA/LA

 In 2017, Pacific Standard Time launched a new massive initiative to turn a much deserved spotlight on Latin American artists. We were tasked with making these brilliant but largely unknown pieces of art more accessible to those outside of the elitist art world (aka pretty much everyone). We believed it was important that the non art majors of the world felt empowered to experience the art however they pleased. 

So we did the obvious thing and partnered with deep thinker and cultural icon, Cheech Marin to create this playful content series.