Google Play

Change The Game

Initiative to get teenage girls to consider a career in game development.

 

The Change the Game Design Challenge is an initiative to inspire teens to build a more inclusive future for mobile gaming. Of the millions of people in the United States who enjoy games on Google Play, 49% are women. Yet only 23% of game developers are women. To address this disparity, Google Play invited girls ages 14-30 to submit their ideas, artwork and/or vision for a chance to have a real game created and live in the Google Play Store.

Once the five finalists were chosen, they came to California for a weekend where they met their mentors and got to be a part of the anthem film.

 

OUTREACH

 

Animated gifs and visuals for multiple touch points. Used on social, the website, and for direct mailer outreach packets to teachers and schools across America.

PGanucheau_GoogleCTG_portrait_1.gif
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PGanucheau_GoogleCTG_portrait_2.gif
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Outreach posters that were part of a teacher packet to hang up around schools.

PGanucheau_CTG_Final_Posterv2.png
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THE RESULTS

 

THE GAME CHANGERS

 

The Mentors

 
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