United
Good Leads The Way
The launch campaign for United Airlines new brand positioning.
United Airlines has a story to tell. It’s not just a great story. It’s also a good one. Because United’s story is about what happens when good leads the way.
We helped write and develop United’s first brand campaign in decades with an anthem film, supporting product focused films and OOH campaign.
THE LAUNCH FILM
When good leads the way
A Change of Heart
The Design system
THE PATH
A new design system was developed to support the brand positioning. Using a dotted “flight path” as the foundation of the system, the imagery, copy, and logo could all be anchored by it. The “path” offered flexibility in the layouts across various mediums and media.
