Pacific Standard Time: Art in L.A.
A true 360 campaign that took almost 18 months to bring to life.
The 2011 initiative of Pacific Standard Time was an unprecedented, 6-month collaboration of over 60 museums across Southern California. The initiative celebrated every major L.A. art movement from 1945-1980. To show the impact of this prolific era, we created surprising links between the art of the past and some of today’s leading cultural icons.
This project is also the story of how we fell in love with L.A.
Awards + Accolades
2012 Gold One Show Pencil – Online Web Series
2012 Silver Art Director's Award – Integrated Campaign
2012 Gold International Andy Award – Best Use of a Celebrity
2012 Silver International Andy Award – Single Web Film
2012 Silver International Andy Award – Online Web Series
2012 D&AD In Book – Cinematography
2011 Creative Review Pick of the Year
Creativity Online #9 Best Campaign of 2011
THE FILMS
Ice Cube Celebrates the Eames
Kiedis Celebrates Ruscha
Schwartzman Celebrates Baldessari
THE POSTER SERIES
ART AS AN APPETIZER
To reach a whole new audience, we worked with world renowned chef Jonathan Sedlar to create a menu inspired by Pacific Standard Time works of art.
Artist Larry Bell drinking a Larry Bell cocktail. So meta.
Artist Ron Cooper sippin' a little mezcal and polishing off a Beatrice Wood appetizer.
THE WEBSITE
pacificstandardtime.org
The Pacific Standard Time website was the hub of this region wide event, with all the museums and exhibitions in one place. It gave visitors the tools, search options and personalized recommendation functionality to help them navigate their way around the hundreds of programs associated with Pacific Standard Time.
Curated Experience
My time was a personalized recommendation engine that helped visitors find the exhibitions most relevent to them based on their tastes and interests.
