Gatorade
Like a Mother
Global broadcast spot to celebrate Serena’s return to Wimbledon for the first time after becoming a mother.
When one of the greatest athletes of all time becomes a mother, she doesn’t stop being one of the greatest athletes of all time. She shows the world that playing with the fire, attitude, and spirit of a mother just makes her even stronger. Gatorade’s “Like a Mother” is a powerful tribute to the relentless determination that fueled Serena Williams's extraordinary return back to tennis; narrated by her own mother, Oracene Price. This spot was created in the 9 days leading up to the Wimbledon final.
Awards + Accolades
2019 Silver Sports Clio
THE FILM
BONUS EXTRAS
Mother’s Day
Mind-blowing fact: Serena Williams won the 2017 Australian Open when she was 8 weeks pregnant. It puts the power of her athleticism on a whole new level. We thought it was a moment in culture that was worth celebrating so we put together this proactive project in one week. Turns out, celebrating pregnant athletes makes a lot of lawyers nervous. The work never ran, but its message is still powerful.
