Playstation All-Stars

An easter egg filled announcement film for the game launch.

PlayStation All-Stars: Battle Royale is Sony's first cross over fighting game. For the first time, PlayStation characters and their fans have the chance to go head-to-head in an all out battle for domination over the PlayStation universe. Can Sackboy take down the mighty Kratos? Will Drake stand his ground against Cole? Well, that all depends on the gamer playing them.

To launch this highly anticipated game, we tapped into gaming fans' insatiable thirst for figuring out clues with an epic 2:00 web film packed with PlayStation Easter eggs. Thanks to the help of 3 teasers, the full-length film gained 5 million views in 5 days with zero paid media.

THE FILM + TEASERS

The All-Star

The Arrival

The Reload

The Aftermath

CULTURAL IMPACT

9 min Breakdown of a 2 min video

Part of the joy of working on a brand like PlayStation, are the rich, immersive stories their games explore. We’ve brought many of these stories to life in “The All-Star” through carefully placed Easter eggs throughout the film.

Each scene contains a handful of Easter eggs for PlayStation fans to discover and analyze. Many of the Easter eggs tell complete stories, sending fans even deeper into the PlayStation universe. Watch IGN's "Rewind Theater" to see what the gaming community was able to find.