PSAS_Sackboy.png
PSAS_Explosion_06.jpg
PSAS_Cultural_Impact.png
077_1.JPG
PSAS_Sackboy.png

The Campaign


Playstation All-Stars

SCROLL DOWN

The Campaign


Playstation All-Stars


PlayStation All-Stars: Battle Royale is Sony's first cross over fighting game. For the first time, PlayStation characters and their fans have the chance to go head-to-head in an all out battle for domination over the PlayStation universe. Can Sackboy take down the mighty Kratos? Will Drake stand his ground against Cole? Well, that all depends on the gamer playing them.

To launch this highly anticipated game, we tapped into gaming fans' insatiable thirst for figuring out clues with an epic 2:00 web film packed with PlayStation Easter eggs.


PSAS_Explosion_06.jpg

The Film


The Film + Teasers

The Film


The Film + Teasers

Thanks to the help of 3 teasers, the full-length film gained 5 million views in 5 days with zero paid media. 


Teaser – The Arrival

Teaser – The Reload

Teaser – The Aftermath

PSAS_Cultural_Impact.png

Cultural Impact


Cultural Impact

Cultural Impact


Cultural Impact

Part of the joy of working on a brand like PlayStation, are the rich, immersive stories their games explore. We’ve brought many of these stories to life in “The All-Star” through carefully placed Easter eggs throughout the film.

Each scene contains a handful of Easter eggs for PlayStation fans to discover and analyze. Many of the Easter eggs tell complete stories, sending fans even deeper into the PlayStation universe. Watch IGN's "Rewind Theater" to see what the gaming community was able to find.

077_1.JPG

Behind The Scenes


Behind The Scenes

Behind The Scenes


Behind The Scenes