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The Campaign


Pepsi Throwback

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The Campaign


Pepsi Throwback


For one, brief but glorious summer, Pepsi released their original cola recipe with real sugar. It's the same recipe we grew up on as kids before they switched to tasty corn syrup in the early 90s. They called it "Pepsi Throwback". 

To celebrate it's arrival, we created a rad radio and digital campaign that tapped into our shared nostalgia of the 80s and early 90s.


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The Radio


The Radio

The Radio


The Radio

"Drink It" by Devo

"Don't Drink My Can" by Billy Ray Cyrus

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Other Rad Stuff


Other Rad Stuff

Other Rad Stuff


Other Rad Stuff