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The Campaign


Pacific Standard Time

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The Campaign


Pacific Standard Time


The 2011 initiative of Pacific Standard Time was an unprecedented, 6-month collaboration of over 60 museums across Southern California. The initiative celebrated every major L.A. art movement from 1945-1980. To show the impact of this prolific era, we created surprising links between the art of the past and today’s leading cultural icons.

This project is also the story of how we fell in love with L.A. 


Awards + Accolades

2012 Gold One Show Pencil – Online Web Series

2012 Silver Art Director's Award – Integrated Campaign

2012 Gold International Andy Award – Best Use of a Celebrity

2012 Silver International Andy Award – Single Web Film

2012 Silver International Andy Award – Online Web Series

2012 D&AD In Book – Cinematography

2011 Creative Review Pick of the Year

Creativity Online #9 Best Campaign of 2011

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The Film Series


The Film Series

The Film Series


The Film Series

Ice Cube Celebrates The Eames


Kiedis Celebrates Ruscha


Schwartzman Celebrates Baldessari 

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The Poster Series


The Poster Series

The Poster Series


The Poster Series

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Art As An Appetizer


Art As An Appetizer

Art As An Appetizer


Art As An Appetizer

To reach a whole new audience, we worked with world renowned chef Jonathan Sedlar to create a menu inspired by Pacific Standard Time works of art.

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Larry Bell drinking a Larry Bell. So meta.


Artist Ron Cooper sippin' a little mezcal and polishing off a Beatrice Wood appetizer.


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The Website


THE WEBSITE

The Website


THE WEBSITE

The Pacific Standard Time website was the hub of this region wide event, with all the museums and exhibitions in one place. It gave visitors the tools, search options and personalized recommendation functionality to help them navigate their way around the hundreds of programs associated with Pacific Standard Time.


My time curated experience

My time was a personalized recommendation engine that helped visitors find the exhibitions most relevent to them based on their tastes and interests.

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Cultural Bonus


Fun Extras

Cultural Bonus


Fun Extras