Our first project with Netflix was to create films that celebrate the new behaviors they've created in our culture. We call this the "Truths" campaign and it ran online in the fall of 2015.
In 2016, we created the "Juxtapose" campaign for Netflix Original Kid's content which targeted families in Scandinavia. We wanted to pivot against the belief that screen time for kids is an unimaginative use of their time. We believe the opposite and developed a campaign that celebrated the power of good story to spark the imagination.