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The Campaign


Intel Look Inside

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The Campaign


Intel Look Inside


Look Inside. Two simple words that say so much. On one level, it's a call to action for consumers to Look Inside their devices to ensure they're running on Intel; on another level entirely, it's a rallying cry for anyone who wants to reach their own potential or do something wonderful.

"Look Inside" is an organizing principle for a company that believes that, in a world of increasing sameness and surface-level aesthetics, one thing remains true above all else: It's what's inside that counts.


Awards + Accolades

2014 Bronze Cannes Film Lion

2014 Gold San Francisco Addy

Ad Week – Ad of the Day

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Erik Weihenmayer


Erik Weihenmayer

Erik Weihenmayer


Erik Weihenmayer

This is the story of adventurer Erik Weihenmayer, who has overcome enormous odds to climb the seven highest summits on earth; something only 118 people in history have accomplished.


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More Films


More Films

More Films


More Films

The "Look Inside" Anthem


Look Inside: Conflict Free

Look Inside: Girl Rising


Look Inside: Paul Souders 

Look Inside: Bob Staake